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Marketing

Research

and Positioning

We all know as consumers that we are surrounded by products and services. We all purchase items and use services every day. What we don’t’ always appreciate is just how often we buy and use what other people want us to, rather than what we decided to ourselves.

Marketing is around us. With markets for everything becoming more crowded, multi-channel and complex, products and services have to be heard above the ‘noise’.


Cintiria’s team has experience of researching deeply both markets and customer drivers, and then developing strategies to best position products and services in fiercely competitive markets.


We have worked with clients in the complex market of Dubai, with its huge throughout of international visitors, and in dynamic Singapore and the ASEAN region as a whole.


Our marketing consultants support clients with services that include: Market Research, Market Assessment, Market Segmentation, Target Marketing, Strategic Positioning, Marketing Plan Development, Campaigns Management and Implementation and Market Analysis and Monitoring.


Delicate balancing of the relationship between society’s material requirements and its economic patterns of response is key. We focus on the process of communicating the value of a product or service through appropriate positioning towards the customers.


We ensure that marketing plans are grounded in marketplace realities and truly leverage upon segmentation, targeting and positioning, leading to trackable development and data that evidence improved performance and results, as manifested by increases in sales, brand loyalty/recall and higher sales.